A sensible, simple way to engage ideal prospective customers is to leverage email marketing.
There are numerous great factors, not restricted to the truth that:
1. Most everyone has an email address.
2. You can schedule your messages in advance.
3. You can personalize your messages and actually use the content to develop powerful relationships along with your readers.
4. As per Marketing List, 70% of your leads will end up buying something from you or one of your competitors, but they won't do it right away!
Businesses that build relationships with their prospects as time passes have the greatest success in converting prospects into customers because they stay top-of-mind until the consumer is prepared to buy.
Your ultimate goal with marketing your solutions via e-mail is to develop the "know, like and trust" aspect with every reader on your list. You do this by regularly sending them targeted, relevant, and useful messages that position you as THE problem solver they are trying to find. Thus, if the reader is prepared to buy the solutions you offer, YOU will be the first person they turn to.
Here's how to start contacting clients through email to improve your revenue:
1. Getting started - In order to build your list, you need to create a compelling cause for people to give you their email address and name. Create something to hand out totally free - like a welcome kit or a free report. Once they are on your list, decide on a schedule for how often you will contact your list via email and adhere to it (ie: a bi-weekly or weekly email newsletter). Furthermore, have a benefit/result targeted auto-responder series for your opt-in including a specific call to action with each email. This will build your relationship with your list.
2. Build your list - Promote your freebie Just about everywhere! Be sure to include in your e-mail signature, when you are talking with other people, on the back of your business card, via social media and on your site at EVERY opportunity. The more that you advertise it, the bigger your list will grow.
3. Acquire technical help - Whenever you build an e-mail Marketing List, you're going to need a program to help manage your leads and send out messages. I love iContact, because it's feature rich, competitively priced and they have fantastic customer support. Lots of my colleagues use aWeber. If you are starting from scratch and want an all-in-one strategy to also sell services and products, I highly recommend NetOfficeToolbox. I have been using their services for a long time and like it.
4. Sending out messages - When you write email messages, Only stick to topics which are of interest to your target audience. Offer specific answers to specific problems. Use bulleted lists and action steps. You can also interview industry experts, do a book review, product review, service review - the options are unlimited! Also, be sure you write as though you're writing to only one person, not a group. If you are stuck on what to write about, review your audience using a tool like SurveyMonkey. They'll tell you exactly what they wish to know.
Building an email Marketing List is among the most lucrative techniques you can implement to grow your business. With these tips, you can start developing a better relationship with your audience and develop the "know, like and trust" element that is essential to closing the sale.
Sydni Craig-Hart, professional marketing consultant for service experts, supports her clientele in creating success - in both their businesses and lives. Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized techniques so service professionals create lucrative businesses in which they like the life-style they choose.
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