Even during a time of limited budgeting the corporate greeting cards have their place. These are great marketing strategy.
When budget is limited it is very simple to go through the expenses and to start making drastic cuts. However, for many items on your list there is a cost and a consequence. Before you cut the corporate greeting cards consider the impact of this action.
We all know just how much information comes though the post or by email, which goes directly into the bin. The problem is mass confusion.
To possess a productive marketing strategy you must do supply people with permanent access to your details, and you need to be able to remind them of your presence.
The corporate greeting card is usually underrated as it is thrown in the bin in January, does that mean that any advertising advantage is also thrown away? The answer is no !
A lot of companies will operate internal contact directories. If someone calls a contact in here and they do not get through the details will be taken off. It is important to a company that there are no wrong details. If old details were kept then when that company did a mail shot they would be sending out plenty of information which may never get to their clients, therefore it is vital that all the data contained is right. So where does the greeting card help? Simple, your greeting cards ought to ask the receiver to do something.
If you receive a greeting card which says, please set aside a second to check you have our details, you are not only making sure that they do have them, but you are asking the recipient to do something which is likely to lead to them remembering your company name. Simple but effective.
Another way to keep your name in your clients mind is to send something that will lay on their desk and put your name and contact details right in their eye line. What better approach to send something for the desk. Many managers will put their Christmas cards in a central area for their team, so if you send something with your greeting card, this may stay on the managers desk.
So you may obtain a lot with one batch of corporate greeting cards. Never underestimate the simple, traditional style, tried and tested marketing tool.
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