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There are numerous approaches to make a living online. But regardless of which route you choose, it all starts with market research. You have got to locate a group of buyers who have a common problem or need. Then all you need to do is offer them things that remedy the difficulty or meet the need.
Market research can be divided into two parts - discovering a profitable niche and uncovering long tail keywords within that niche. The best part is that there are many free tools available to do this. Several of the best tools are supplied by Google itself. And so the first thing to do is sign up for an account with Google. Once you have done that, visit Google's search-based keyword tool at www.Google.com/sktool. Type in the terms 'buy, purchase, order, get' (without quotation marks) into the search field. The sktool will list out 800 phrases or terms that contain these buying keywords together with other useful information like degree of competition, queries per month etc. All you have to do is select the term that you feel is the most suitable for yourself, preferably one that has not less than 2,500 searches per month.
Next, click the icon that looks like a magnifying glass next to the search term that you have selected. This will take you to Google Insights for Search, another totally free resource from Google at www.Google.com/insights. It will automatically search the term that you have chosen and produce the related data at Google insights. Scroll down to the bottom area of the page and you will see other related search terms. Take note of all the related search terms that you discover.
Now you might have got about 10 buying keyword terms in a particular niche. This essentially suggests that there are folks searching for info to remedy a problem or meet a need in this niche. Next, you should check out further into how big a sector this niche is and get additional search term ideas.
Go to amazon.com, ebay.com, magazines.com and clickbank.com. Put the main keyword of the niche into the search field and notice if there are products that are listed in these websites inside this particular niche. Chances are you will find products in all these websites pertaining to your niche. Briefly review a few of the products for ideas - both search term ideas and product or service ideas. The next step is to find long tail keywords.
To do this, head to Google's external keyword tool at https://adwords.Google.com/select/KeywordToolExternal. Type in your 10 key phrases and it will generate a list of relevant keywords. Take note of the keyword phrases with at least 3 words in them (long tail keywords) and that produce at least 2,500 searches each month.
Now go to the Google search engine at www.Google.com and enter in the main keyword in quotation marks. As you are typing, Google will give you relevant search terms. Take note of the long tail keywords. Once you click the search button, Google will list out all of the websites related to your keyword (this is known as the SERP or Search Engine Results Page). Take note of the number of websites listed (it is shown at the top right hand corner of the page). You are aiming for keywords having a maximum of 1,000,000 websites. If it is significantly higher than 1 million, then the keyword is too competitive. Do the exact same thing with each of the key phrases that you have and go for those which have less than 1 million competing websites.
For each of the keywords you enter into Google, look at the bottom of the SERP and you will discover extra suggested related keywords. Click on them and you will find even more keywords. Drill down into the keywords as deeply as you are able to until you locate long tail keywords with fewer than 1 million competing websites.
If you have done your market research well enough, you will now have identified a niche with willing buyers as well as the long tail keywords (roughly 10 will do) they use to search in the search engine for information relating to a product to buy. The following phase would be Product Research and Development which will be covered in the next posting.
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