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Finding wholesale sources is one of the major stumbling blocks facing new businesses. A casual search on the internet uncovers many thousands of businesses, but on closer inspection, most online suppliers are not true wholesalers at all. Many are small businesses themselves, providing off-brand items at higher prices. Others are members of one plan or another, all designed to rake in as much income as is possible for the actual wholesale business even while utilizing re-sellers as middle men.
Some directories charge members a regular monthly or yearly fee for finding wholesale sources for them, but there's in fact no need to purchase the information. Wholesalers need your business; they just seem to "hide" in an effort to discourage the public from shopping in their outlets and on their web sites.
Look on the internet for wholesale directories, then discount those that demand a regular membership fee. You will still wind up with a substantial amount of wholesale listings that aren't genuine wholesalers, however it doesn't take a great deal to spot a re-seller. Look for higher rates, excessive shipping fees, and web sites that do not ask for a retail ID, and remove those companies from the list. What you are going to have left are very good wholesale suppliers.
Yet another option would be to become a member of a retailer's group, and subscribe to magazines that appeal to small business and retail store owners. Both of those alternatives will get you a variety of wholesale supplier ads, which you can search through at your leisure. A lot of retail groups take out scam advertisements from their pages after they get a complaint, so your probabilities of locating legitimate suppliers are much better than when you search for companies by yourself.
Your local library's business section is also a very good place for finding wholesale sources. There are many print directories readily available to select from, which list not just company names and addresses, but also provide a brief review of each business. Print directories are often found either in the reference or business sections of libraries; if your local library does not have any, ask if they can order them for you.
Do not neglect to examine your local Yellow Pages as well. Many metro areas have at least a couple of local wholesale companies, and many are well worth considering. Working with a local wholesaler offers a number of advantages; you'll be able to purchase smaller lots, try products just before you sell them, and in lots of cases, develop a personal relationship with your supplier. A few local wholesale suppliers offer in-store credit to loyal clients, and may special order items they do not usually carry on their shelves. This enables you to provide your customers better service and much better products without adding to your expenses.
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