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Using search engines to get traffic to your web page is one way of how to make money online and is often labeled as search engine optimization or SEO. There are numerous other methods to acquire traffic without using search engines, like forums, blogs, content syndication, article directories, classified ads and more.
Anytime I allude to search engines, I'm talking about Google or Yahoo or MSN or something similar. Google, however, is probably the largest search engine with nearly 80% of all search engine traffic.
Google ranks or prioritizes the pages of a website and not the website as a whole. It's particularly crucial for a marketer to grasp this particularly if you want to know how to make money online. A website could have lots of individual pages and Google would scan each and every page and come to a perception about the relevance of that page and whether that page will come up when somebody does a search.
The words someone enters into the Google search bar or any search engine's search bar is called a keyword or keyword phrase. The results of this search are relevant to the keyword terms and are believed to be relevant by Google. Google decides this by browsing the hundreds of millions of web pages in cyberspace and looks for content relevant to the keyword search terms.
The results are also known as SERPS or search engine results pages. Included in the SERPS are two types of results. There are the free organic results in the middle of the page on the left and the fee based ads on the right side and occasionally at the top residing above the free natural results.
The paid or sponsored ads are actually free to the advertiser until someone clicks on the ad. The advertiser is then charged a fee for each click. This is called pay per click advertising or PPC and the advertiser has bid for position on the page.
Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get several points more but the free organic ads receive the highest clicks on average. Anyone can, however, get a paid ad on the page really soon for a price but the organic ad spots especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll discover as you learn how to make money online.
Google loves content and will compensate you with high rankings in the SERPS. Google also loves back links. What I mean is that when other websites are linking back to your site Google believes your site is liked and relevant and will reward you in the SERPS for this too. The higher ranked the site linking back to you the better Google likes it.
Probably the best way to get content on the web and get a high spot in the SERPS for free is to write an article pertaining to a particular keyword, as long as it's not too general of a keyword or too ambitious, and then publish to a highly credible article directory like Ezine Articles.
You will insert a link to your web page in the resource or bio box in the article directory so readers of the article can find you.
Another benefit to publishing on a high authority article directory is that other website owners will eventually link back to your article and you'll get valuable back links.
You now know how to make money online using the search engines so go and originate content and build back links to your website.
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